Welcome to Townley Pool and Spa

Townley Pool and Spa is a Little Rock pool and spa company that services Central Arkansas and has been in business since 1986.

We are faithfully committed to providing you, our customer, with a quality experience.

Townley is Little Rock’s Hot Tub Headquarters, selling the #1 brand of hot tubs in the world, Hot Spring Spas, Hot Spot Spas and Freeflow Spas.

In addition, we’re excited to showcase our Endless Pools where you can bring fitness and relaxation home.

You’ll also find everything you need for outdoor living including the Big Green Egg, YETI, Lane’s BBQ, outdoor heaters and more!

Stop by our huge showroom to learn how to increase your health and wellness and make everyday better with products from Townley Pool and Spa.

Soon, you will be saying “Ahh! Townley!”

Meet the Team

David Townley

David Townley


I am the oldest (and only) son of Tracye and Larry Townley. I used to work here in the summer with my Mom at the Heights location. You could find me in the back office doing homework during the school years, and I would even assist in running water samples and carrying out packages.

It was fun getting to know the customers and all about their pools.

I went to Catholic High and then onto the United States Naval Academy and served 10 years as a Navy Pilot.

It’s my goal to continue the great service you find at Townley’s. I look forward to meeting you and helping you have the very best in outdoor living.

I have an amazing wife Amie and three awesome (and busy) kids, Madolyn, Sadie, and Cohen - the future heirs’ of Townley Pool & Spa.

Dan Nelson

Dan Nelson

Service Manager

I have been fortunate to be able to work for the Townleys since 1994. I’ve been able to meet and help so many wonderful people with their pools and spas.

Personally, I’ve been married to my wife Linda for 18 years. We have five children between us and five fabulous grandchildren.

I love to play golf on my days off, and my wife and I are hooked on HGTV to improve our home.

I look forward to many more years of serving you and helping you make many wonderful backyard memories.

Dana Loyd

Dana Loyd

Store Manager

Dana is Townley’s Store Manager. She has been with the company since 1994 and loves the daily customer interactions. Her Top Notch Knowledge of Hot Spring Spas helps her customers achieve Wellness! She is an expert when it comes to Bioguard pool and spa chemicals and is always there to greet you by name.

Dusty Sory

Dusty Sory


Dusty is our newest employee. He is eager to learn all there is to know about our successful business.

Sean Smith

Sean Smith

Michael Anderson

Michael Anderson


What others say about us

E. Barker

“We love our spa and look forward to a long relationship with Townley Pool and Spa. We would recommend them to anyone looking to buy. They are professional and really aim to please their customers.”

E. BarkerGoogle+
A Local Yahoo User

“David and his crew were a delight to work with! They did what they said they were going to do even in the rain and David was so thorough and patient while teaching me how to take care of my fantastic new Hot Springs Spa!!!”

A Local Yahoo UserYahoo!

David & Dana are wonderful! We had an amazing experience with Townley. Their customer service has been exceptional. David has been more than happy to help with any questions, etc., which we are so grateful for. I would recommend them to anyone looking for a spa. Our family loves our hot tub!!!!


The staff is friendly and knowledgeable and feel more like neighbors instead of retail employees. We are new pool owners and they have done a lot to teach us about proper pool maintenance and help us fix serious issues. They were the go to folks for the previous owner of our pool and it’s easy to see why. We can’t recommend them highly enough.


Connect with Us

Got a question? Looking for a quote or more info? Get in touch with us today.