Welcome to Townley Pool and Spa

Townley Pool and Spa is a Little Rock pool and spa company that services Central Arkansas and has been in business since 1986.

We are faithfully committed to providing you, our customer, with a quality experience.

Townley is Little Rock’s Hot Tub Headquarters, selling the #1 brand of hot tubs in the world, Hot Spring Spas, Hot Spot Spas and Freeflow Spas.

You’ll also find everything you need for outdoor living including the Big Green Egg, Lane’s BBQ, outdoor heaters and more!

Stop by our huge showroom to learn how to increase your health and wellness and make everyday better with products from Townley Pool and Spa.

Soon, you will be saying “Ahh! Townley!”

Meet the Team

David Townley

David Townley


David grew up in Little Rock and worked at the original store with his mom, Tracye, the founder of Townley Pool & Spa, established in 1986. He graduated from Catholic High School in 1994 and then the U.S. Naval Academy in 1998. He served as a Navy Pilot flying the C-2A Greyhounds worldwide, TC-12s as an instructor pilot, and continues to serve as a Blue and Gold Officer for the Naval Academy, helping local Arkansans gain appointments to USNA.

After serving on active duty and moving back to Arkansas, David loves serving his local community by helping customers gain water wellness and backyard entertainment. He is married to his wife, Jessica, and they enjoy four lovely and BUSY children between them. "It is my greatest goal to provide the absolute best customer focused experience possible."

Jessica Townley

Jessica Townley

Operations Manager

Jessica is from Sheridan, Arkansas, and has been in the pool and spa industry for over 10 years. Her knowledge is well-rounded, and she prides herself in customer service.

She is married to David, and they love spending quality time with their four kids up at the lake and on other adventures. She is very excited to be part of the Townley team and looks forward to helping the business continue to grow.

Dana Loyd

Dana Loyd

Store Manager

Dana is Townley’s Store Manager. She has been with the company since 1999 and loves the daily customer interactions.

Her Top Notch Knowledge of Hot Spring Spas helps her customers achieve Wellness!

She is an expert when it comes to BioGuard pool and spa chemicals, and she is always here to greet you by name.

Alexa Fowler

Alexa Fowler

Service Department Manager

Alexa was born at Little Rock Air Force Base. She spent her 11th grade year as a foreign exchange student in Germany and then graduated from Cabot High School.

She married her husband, Chad, in 2016, and they have two adorable kiddos. Alexa is always at the ready to help with pool and hot tub related issues and to ensure top-notch quality work is provided by the outstanding Townley service technicians.

In her spare time, she volunteers with the Girl Scouts of America and a local cancer charity, Heroes and Angels.

Colin Davies

Colin Davies

Retail Sales Professional

Colin was born and raised in Little Rock, Arkansas. His first job was a lifeguard for a neighborhood pool.

His favorite hobby is floating rivers in Arkansas in a kayak or canoe. Being in and around water is second nature to him.

He is truly looking forward to helping his local community with great personal service.

Sean Smith

Sean Smith

Lead Service Technician

Sean has been in the pool business for over 30 years and has a vast knowledge of pools and hot tubs.

He has been married to his wife, Charmaine, for over 20 years.

The addition of Sean to Team Townley in 2012 has allowed us to continue to provide customers detail-orientated troubleshooting and robust repairs of difficult and antiquated service equipment.

He is our "go-to" for all things automated and hydraulic.

Michael Anderson

Michael Anderson

Service Technician

Michael was raised in Pine Bluff, Arkansas, and served in the U.S. Air Force for 10 years.

He has three great kiddos that he is very proud of.

Michael has a wide knowledge and skill range, and you will see him on weekly pool service, pool equipment repair/replacement, and soon more hot tub troubleshooting as he is attending Watkins Technician School in the spring of 2020.

Kyle Wallace

Kyle Wallace

Service Technician

Kyle was born and raised in Monticello, Arkansas. He is married to Stephanie, and they just celebrated their five-year anniversary in September 2019. Kyle is also a 3rd Class Petty Officer in the Navy Reserves and has nine years of service under his belt. His hobbies include playing with his dogs, lizards, and mining cryptocurrencies. He is standing ready to service his great customer base with Team Townley!

What others say about us

“We love our spa and look forward to a long relationship with Townley Pool and Spa. We would recommend them to anyone looking to buy. They are professional and really aim to please their customers.”

E. BarkerGoogle+

“David and his crew were a delight to work with! They did what they said they were going to do even in the rain and David was so thorough and patient while teaching me how to take care of my fantastic new Hot Springs Spa!!!”

A Local Yahoo UserYahoo!

David & Dana are wonderful! We had an amazing experience with Townley. Their customer service has been exceptional. David has been more than happy to help with any questions, etc., which we are so grateful for. I would recommend them to anyone looking for a spa. Our family loves our hot tub!!!!


The staff is friendly and knowledgeable and feel more like neighbors instead of retail employees. We are new pool owners and they have done a lot to teach us about proper pool maintenance and help us fix serious issues. They were the go to folks for the previous owner of our pool and it’s easy to see why. We can’t recommend them highly enough.


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