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Train Hard. Recover Smarter. Like an Olympian

You show up for your workouts. You lift, run, cycle, train, stretch, and push yourself because you care about your health. Read more

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Cold Plunge READY!

We’re excited to let you know our Conway location now has the Vigor Cold Plunge filled with water and ready to help expand your wellness in 2026!

It’s set at 42 degrees, and it does a ton of great things for your body! Read more

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Cold Plunge Facts vs. Myths: What’s Really True?

Cold plunges have moved well beyond elite training rooms. Today, you see them everywhere, from social media wellness trends to home backyard setups.

Athletes, wellness enthusiasts, and everyday homeowners are embracing cold water immersion as a tool to support recovery, manage stress, and boost energy. Read more

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Welcome Wellness

Let’s get ready to welcome wellness into 2026! From a Tylo Sauna, Vigor Cold Plunge, or a Hot Spring Spa… get ready to say “Ahh Townley!” Read more

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9 Benefits of Cold Water Therapy

Just what is cold therapy and why would you want to add it to your daily routine? People have been using ice baths for their benefits for millions of years: Read more

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Eric’s Recovery After His D1 Training Workout

Check out Eric’s Cold Plunge recovery after his D1 Training Workout. We followed Eric through his workout. Afterwards, we returned to Townley Pool and Spa, and he got into the Cold Plunge to recover and reduce muscle soreness and fatigue. Read more

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The Box Breathing Method

David explains how “box breathing” can make the cold plunge experience more comfortable! This breathing method works for other things, too. Watch along with David and give it a try!

Interested in how a cold plunge can improve your health and wellness? Come see us!

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Supercharge Your Wellness and Recovery with Contrast Therapy

If you’ve been paying attention to the latest wellness trends, you’ve probably heard the buzz about contrast therapy — also called hot-cold therapy. Read more

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Only High Quality Here

Did you know? Townley only features the highest quality products AND people! Check out David’s video!

Be sure to come see us and our beautiful showroom in Little Rock, Arkansas!

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David Takes the Cold Plunge Challenge

He did it! David takes the cold plunge challenge for a total of three minutes in 48-degree water!

David Takes the Cold Plunge Challenge

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